Cultivating Reading Proficiencies in Management Students: A Case Study of MKSSS’s Smt. Hiraben Nanavati Institute of Management and Research for Women
Publication Date : 10-03-2026
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Abstract :
This research paper explores the critical role of reading proficiencies in the academic and professional success of women management students at MKSSS’s HNIMR, Pune. In today’s corporate world, managers must process complex data, yet many MBA students face a "reading gap" when moving from general to specialized subjects. Using a descriptive case study method and a sample of 36 first-year MBA students, the study examines the five pillars of reading: phonemic awareness, phonics, fluency, vocabulary, and comprehension. The findings reveal that nearly 50% of students struggle with professional jargons, 64% face difficulties in decoding technical terms, 86% of students experience mental fatigue while reading long reports, and 61% depend heavily on external tools like Google for vocabulary. Over 86% of students recognize that their reading speed and habits directly impact their exam grades. The study concludes that simple literacy is not enough for future managers; there is an urgent need to integrate strategic reading for these management students. The paper suggests practical recommendations such as Business App solutions, Reading and narrating, solving case studies, and speed-reading exercises to transform students into confident, job-ready leaders.
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